Conversion Rate Optimisation Manager

Company Description

Legal & General (L&G) is a leading UK financial services group and major global investor.

Weve been safeguarding peoples financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the worlds largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

L&G Retail supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UKs number one individual life insurer, and also provide Group Protection products for employers - all helping people to plan for the unexpected. We support home buying through our Mortgage Club - the UKs largest - and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers. 

Job Description

Were looking for a curious, creative, and commercially minded Conversion Rate Optimisation (CRO) Manager to join our Customer Journey Optimisation team in Cardiff.

This is a fantastic opportunity to lead experimentation across our Direct Protection journeys, helping us deliver better customer outcomes and drive measurable business impact. If youre passionate about data, user experience, and continuous improvement, wed love to hear from you!

What youll be doing:

• Defining and delivering the CRO strategy for Direct Protection journeys
• Managing the full experimentation lifecycle from hypothesis to insight
• Leading A/B testing using Adobe Target and analysing performance
• Collaborating with developers, analysts, marketers, and product teams
• Building and maintaining a prioritised experimentation backlog
• Championing a data-driven, customer-centric culture of experimentation
• Leveraging data and research to identify friction points and opportunities
• Exploring innovative approaches including AI and machine learning

Qualifications

Who were looking for:

• Proven experience in CRO with a track record of delivering measurable results
• Strong knowledge of A/B testing tools and analytics platforms (e.g. Adobe Target, Oracle Maxymiser, Optimizely)
• An understanding of UX principles, user behaviour and conversion best practices
• Familiarity with front-end technologies and content management systems
• Experience with customer research tools and usability testing (e.g. Qualtrics, UserZoom, Usabilla, Qualaroo)
• A proactive mindset with a passion for digital innovation

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years service. Theres also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are the many discounts we offer - both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart 

Additional Information

At L&G, we believe its possible to generate positive returns today while helping to build a better future for all. 

If you join us, youll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesnt matter if you dont meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose. 

Information :

• Company : Legal and General
• Position : Conversion Rate Optimisation Manager
• Location : Cardiff, City and County of Cardiff
• Country : GB