Head of Digital

Responsibilities

• Client responsibilities
  • Day to day oversight of key integrated digital clients, maintaining client contact at top level and informing Director of Digital of any concerns around client retention or delivery.
  • Development of client strategies and sign off on KPIs and monitoring of performance to ensure we are always delivering.
  • Firm handle on renewal and upselling strategies for each account.

• Growth
  • Responsible for creation and execution of new business strategy for the Digital team covering Organic (SEO), Paid Search (PPC), Organic Social and Paid Social, working closely with S&M to ensure a strong pipeline of opportunities is maintained.
  • Work to agreed fee income targets and report on this monthly to the Divisional Director.
  • Development of a detailed business plan for the growth of our integrated digital proposition, that is regularly updated and shows a clear vision for success.

• People management
  • Line management of senior team members across the four team areas (SEO, PPC, Organic Social and Paid Social) as directed by Director of Digital
  • Ensuring your senior team are effectively managing direct reports and have a clear training and development plan for all members of the team
  • Oversight of integrated accounts across other agency teams, to ensure they are working harmoniously.

• Industry knowledge
  • Clear plan to develop specialist knowledge across relevant areas of Digital Marketing, including event attendance, reading, training and commentary.
  • Remain up to date on best practices to keep our proposition and marketing collateral relevant and current
  • Ensure PHA has the right tools to help your teams work effectively and provide scalability for clients.
  • Responsibility for cascading sector knowledge in the division and inspiring people to develop their own skillsets.
  • Hosting seminars for all staff and drive the wider agency understanding of all things Digital.

• Agency responsibilities
  • Membership of working groups on relevant issues, and contribution to key agencywide initiatives.
  • Hosting seminars on developments where appropriate
  • Opportunity to join culture groups.

Information :

• Company : PR Mums
• Position : Head of Digital
• Location : Hybrid work in London
• Country : GB