Digital Marketing Performance Analyst at LV=

We have an exciting opportunity for a skilled and technical individual to join our Marketing team as a Digital Marketing Performance Analyst.

The successful candidate will ensure accurate data capture across digital campaigns and build integrated dashboards to deliver actionable insights and robust reporting.

You will have the opportunity to develop your skill set as part of a talented team enhancing our digital capability and influencing our marketing performance.

We support hybrid working, with presence required in our Bournemouth office - we are happy to discuss your circumstances and any flexible working arrangements during the application process.

Key Responsibilities

•Review and maintain GTM tags to ensure consistency with business requirements.

•Provide expert recommendations on GA4 data usage and create clear technical event documentation to define the scope of analysis.

•Create rich datasets and merge information by exploring data sources, Google search console and internal systems. Query data using SQL from Google Analytics.

•Design and maintain data visualisations, reports, and dashboards (using tools such as Looker Studio, PowerBI, Microsoft Excel) that are intuitive to assist decision making.

•Monitor data quality and create alerts for data discrepancies for investigation.

•Ensure GDPR compliance and incorporate into workflows for data-modelling with GA4 consent mode integration.

About You

Ideally you will have…

•Previous experience as a technical digital analyst with a good understanding of user journeys and conversion optimisation

•Good working knowledge of Google Tag manager, Google Analytics, Looker studio and BigQuery Cloud data

•Experience in managing and analysing analytics accounts, goals, properties, dashboards, reports, segments, and custom channel/content groupings

•Bachelor’s degree in computer science, mathematics, marketing or any other relevant field, with a strong interest in data analysis

•Strong communication and stakeholder engagement

•Ability to manage own workload effectively

Desirable

•Experienced with workflow management and audit tools such as Jira, Azure DevOps, SharePoint and Confluence

•Understanding of programming and web technologies, including JavaScript, HTML, Python, or SQL

Reward and Benefits

This role is a Band B in the LV= Structure.

At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

•26 days' holiday – increasing after two years of service to 28 days

•The opportunity to buy or sell up to five days of holiday

•An annual bonus scheme based on company and personal performance

•Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance

•Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)

•Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)

•Group Income Protection, if you enrol into the pension scheme and reach 5 years of service

•Employee Assistance Programme (EAP) service for support when you need it

•Virtual GP service

•Shared parental leave

•Up to 20% discount on our life products for you and your immediate family.

Please note all salary sacrifice benefits are subject to National Minimum Wage requirements i.e. you are unable to select any benefits that would reduce your base pay below the minimum wage threshold.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship for your application to be considered.