AI Campaigns Strategist at IFS

Position AI Campaigns Strategist
Posted 15 Aug 2026
Expired 14 Sep 2026
Company IFS
Location Staines upon Thames | GB
Job Type Full Time

Job Description:

Latest job information from IFS for the position of AI Campaigns Strategist. If the AI Campaigns Strategist vacancy in Staines upon Thames matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at IFS for the position of AI Campaigns Strategist below matches your qualifications.

Job Description

Summary: We’re looking for a marketer who’s genuinely curious about AI-driven demand generation and wants to build deep, hands-on experience executing campaigns for IFS’s Industrial AI portfolio. You’ll execute multi-channel demand gen programs— helping run campaigns, pull and analyze performance data, and support channel mix, audience segmentation, and reporting. This is an execution-focused role: you’ll bring energy, organization, and fresh ideas. An ideal launchpad for someone who wants to take the next step in their B2B marketing career.

Essential Duties and Accountabilities: Run multi‑region campaigns, supporting planning, managing execution and optimizing performance. 

Typical responsibilities will include:

  • Managing cross-channel accounts based demand gen campaigns, nurtures and webinars
  • Select channels and tactics, leveraging email, paid social, paid digital, video.
  • Manage audience segmentation, buyer journey and budgets.
  • Deliver, test and trial new approaches to demand gen, driving engagement across IFS target accounts.
  • Analyzing performance insight for assigned programs and recommend optimizations 
  • Deliver Ads and emails and copy which resonate with buyer segments
  • Using AI and martech tools to speed up and improve execution quality; supporting process, technical, and workflow improvements with Marketing Ops
  • Building and maintaining performance reporting dashboards; pulling data and metrics to support stakeholder reporting
  • Preparing materials (data pulls, slides, summaries) for executive updates — the campaign lead owns final delivery and messaging

Qualifications

  • Hands-on experience in demand gen campaign execution
  • Ideally B2B tech background, agency or in-house
  • Relevant experience with some focus in B2B campaign execution
  • Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs
  • Genuine Interest in or exposure to AI powered marketing tools and workflows preferred
  • Some exposure to full-funnel marketing channels — display, social, programmatic, video, email
  • Comfortable pulling and reviewing data to spot trends and surface basic insights; able to juggle multiple concurrent workstreams under supervision
  • Experience with Martec - CRM, marketing automation or ABM platforms 
  • Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
  • Good copy skills; able to brief/iterate imagery and short‑form video
  • Confident, outgoing personality that can integrate with a busy team environment


Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

Job Info:

  • Company: IFS
  • Position: AI Campaigns Strategist
  • Work Location: Staines upon Thames
  • Country: GB

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information AI Campaigns Strategist at the office Staines upon Thames above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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