| Position | Go To Market Lead - hybrid |
| Posted | 01 Jul 2026 |
| Expired | 31 Jul 2026 |
| Company | Blue Light Card |
| Location | Leicester | GB |
| Job Type | Full Time |
Latest job information from Blue Light Card for the position of Go To Market Lead - hybrid. If the Go To Market Lead - hybrid vacancy in Leicester matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.
Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Blue Light Card for the position of Go To Market Lead - hybrid below matches your qualifications.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
BLC Near Me is our fast-growing local commerce product, connecting Blue Light Card members with offers from independent businesses in their communities. Were looking for a Head of Go-to-Market to own the entire commercial engine: positioning, demand generation, sales execution, merchant onboarding, and lifecycle growth.
This is a high-autonomy, high-impact 6-month fixed-term contract with the scope to shape something genuinely new. Youll manage a small team and work directly with Product, Engineering, and Data to build a scalable growth operation from the ground up.
What You'll Do
Design and launch a sales motion for small local retailers, including outreach cadences, pitch playbooks, and pricing inputs
Lead the launch of a Freemium listings model into the local retailer channel
Build the marketing engine with your Growth Marketing Manager: content, campaigns, channel testing, and performance reporting
Configure and own HubSpot: pipeline stages, automation, dashboards, and data quality
Drive a weekly operating rhythm against funnel metrics: leads, conversion, CAC, activation, and retention
Oversee merchant onboarding and lifecycle with your Customer Success Manager
What You'll Bring
Hands-on experience configuring a sales CRM (HubSpot or similar) for pipeline management and reporting
Growth marketing experience: channel experimentation, messaging iteration, and performance measurement
Commercial rigour, you think in unit economics, payback periods, and scalable levers
A demonstrable, opinionated approach to AI in your own GTM workflow, with examples of how it has improved research, personalisation, content, or sales effectiveness
Experience in local commerce, marketplace, or membership and loyalty models is a strong advantage but not essential
Our Culture
Our mission is simple make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
#LI-Hybrid
Remote Status: hybridLocation 1Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomLocation 2 *(if applicable)24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited KingdomAfter reading and understanding the criteria and minimum qualification requirements explained in the job information Go To Market Lead - hybrid at the office Leicester above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
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